As we have mentioned on MSN SEO part 1 we will focus on off page optimization where what we will handle is based on links pointing to your site. How important the links are pointing to your sites? Simply because this determines how popular your site is. Search Engines also look into sites inbound links to your site.

Anchor text linking to your site is  very important where you want to optimize your site for that particular keyword or key phrase. Say for example, I want this site to rank high for SEO Blog, what I will do is try to get links pointing to this site using the anchor SEO Blog, that when you hover you mouse on the text SEO Blog, you will see http://www.seoremake.com as the target site. Check the link text above and see the status bar of the browser below.

Though on page optimization is what MSN search engine is looking into with more priority, we still need to do work into getting links pointing to our site. Varying keywords or key phrase where you want your site to rank is much better than having a single word for it. For example, you want to optimize your site in MSN for “directory” word, MSN now looks into key phrase mentioning directory, so better have your anchor pointing to your site to use something like ” web directory” or “general web free directory”, so you are not only optimizing into a single keyword “directory” but also for the whole phrase as stated above.

Just be careful when doing or getting links to your site, you may end up spamming. Only quality links not on link farms. Use proper anchor text for your inbound links.

Next article would be still on MSN Search on “How a well formed, coded, styled and valid site importance on high ranking”.